VIRAL STREAMING PROMOTION

1. When you stream on Spotify or Apple, LISTEN to FULL tracks—don’t skip—or the algorithms will think you don’t like it. When we build the “listens”, the tracks will go up in the “we think you will also enjoy this track” offerings. It’s a 13 minute play, so if your commute or gym session is longer, by all means listen on loop..

2. ADD, and FAVORITE all the artists and the tracks, put them in your playlists next to other epic works that you love to sing.

3. SHARE the tracks or album via the sharing links on the platforms.

   SOCIAL POSTING IDEAS and INSTRUCTIONS

1. You can post the album, your favorite track (tell people why!), a photo or video clip of the rehearsal or recording process, the cover of your score or program with your cat sitting on it, selfies, etc. etc. —and after Friday, use a clip from the recording to illustrate it.
   

2. @Tag your soloist, conductor, and production team colleagues by copying and pasting from this spreadsheet.
   

3. If you have spacial earbuds or lucky enough to have a home theater, you will be able to enjoy the full power of the Dolby ATMOS version, and could post about that. Particularly as there is an immersive spacial audio category for the GRAMMYs, it would be useful to have some posts out there that talk about the NatPres space, and how beautifully its been represented in audio. Use the technical #hashtags in this spreadsheet.
   

4. You could share the video of Reena being interviewed by Erin.
   

5. Phone your radio station and ask your friends in other parts of the country to request the tracks. If you have Apple Music, you can review the album.
   

6. It is important to always use the #cathedralchoralsociety tag when you post. But there are other good #s that will become more important later in the year during Awards season.

   
   Copy and paste these hashtags whenever you post about this project.

   Editors, reviewers, radio stations will find your posts when they search online.

   #cathedralchoralsociety
   #exaltations
   #reenaesmail
   #stevenfox
   #raag
   #worldpremiere
   #albumdrop
   #choralperformance
   #choir
   #choirlife
   #chorus
   #washingtondc
   #supportthearts
   #supportart

We are spelling “raag” and not “raga” in order to disambiguate from the Republican Attorneys General Association.

Note that the album order is different from the order in your score. This is not a mistake.

Thank you for your hard work on this release and helping spread the word in your social media!

Don’t just post on release day. Set yourself a calendar alert to do one a little later too.

Without Tower Records, you are all our store front.