STREAMING HYGIENE

1. When you stream on Spotify or Apple, LISTEN to FULL tracks—don’t skip—or the algorithms will think you don’t like it. When we build the “listens”, the tracks will go up in the “we think you will also enjoy this track” offerings. It’s a 13 minute play, so if your commute or gym session is longer, by all means listen on loop..

2. ADD, and favorite all the artists and the tracks, put them in your playlists next to other epic works that you love to sing.

3. SHARE the tracks or album via the sharing links on the platforms.

   SOCIAL POSTING IDEAS and INSTRUCTIONS

1. You can post the album, your favorite track (tell people why!), a photo or video clip of the rehearsal or recording process, the cover of your score or program with your cat sitting on it, selfies, etc. etc. —and after Friday, use a clip from the recording to illustrate it.
   

2. Tag your soloist, conductor, and production team colleagues by copying and pasting from this spreadsheet.
   

3. If you have spacial earbuds or lucky enough to have a home theater, you will be able to enjoy the full power of the Dolby ATMOS version, and could post about that. Particularly as there is an immersive spacial audio category for the GRAMMYs, it would be useful to have some posts out there that talk about the NatPres space, and how beautifully its been represented in audio.
   

4. You could share the video of Reena being interviewed by Erin.
   

5. If you’re a musicologist or teacher, you could geek out and do a deep dive into Raag and the three ragas—Hosanna-Megh, Alleluia-Pratiksha, Gloria-Bageshri—the first time she has written in that raag. In the video, Reena says that raags are “A scale with a personality. So you might be like, “am I in major, am I in minor?  To our Western ears that has this real polarity.  Having these rags that really traverse major and minor are really amazing”. It’s cool that she’s used raag, in a similar way to other composers using Gregorian chant as a basis for inspiration.
   

6. Post Hindustani art and architecture, particularly if you’ve ever traveled there—and use a clip from the recording to illustrate it. Ask a teenager how.
   

7. At launch events, take selfies with the physical product or posters—and use a clip from the recording to illustrate it. Ask a teenager how.
   

8. It is important to always use the #cathedralchoralsociety tag when you post—but there are other good ones too that will become more important later in the year during Awards season.

   
   Copy and paste these hashtags whenever you post. Then Google will be able to find your post in searches that editors and reviewers will make:

   #cathedralchoralsociety
   #exaltations
   #reenaesmail
   #stevenfox
   #raag
   #worldpremiere
   #albumdrop
   #choralperformance
   #choir
   #choirlife
   #chorus
   #washingtondc
   #supportthearts
   #supportart

We are spelling “raag” and not “raga” in order to disambiguate from the Republican Attorneys General Association.

Note that the album order is different from the order in your score. This is not a mistake.

Thank you for your hard work on this release and helping spread the word in your social media!

Don’t just post on release day. Set yourself a calendar alert to do one a little later too.

Without Tower Records, you are all our store front.